Background
Strength-based parenting is a style of caregiving which notices and leverages strengths in the child and the caregiver (Waters, 2015). Several studies have examined the effectiveness of strength-based parenting programs with promising results (Waters, 2020; Waters & Sun, 2016; Zavala & Waters, 2022). To maximize the impact of these programs, it is important that they are designed to access and engage a wide-spectrum of families because access and engagement are necessary prerequisites to effectiveness (McGoron & Ondersma, 2015).
Aims
The present study aims to identify and better understand what helps parents to access and engage with strength-based parenting programs.
Method
Consistent with recommendations (McGoron & Ondersma, 2015), our research team has developed an online, self-directed, strength-based parenting program (Strengths to Grow) which was recently updated based on pilot study data (O’Byrne et al., 2022). Prior to distribution at a larger scale, a community sample of parents (1 man, 1 non-binary person, 8 women, Mage = 38.70, SDage = 6.00) completed the updated online program and provided feedback through an interview and a survey. Conventional content analysis was employed to identify themes in parent responses.
Results
Parents valued efficient, visually appealing program layouts incorporating high quality media. They were interested in a variety of presentation formats (e.g., videos, stories, lists) to allow tailoring to their preferred learning style. Parents wanted delivery methods, such as mobile apps, that were easily accessible in a variety of locations and easy to access over time. Regarding content, parents were most interested in information about developing children’s strengths.
Conclusion
Results provide practical recommendations for increasing the reach of strength-based parenting programs to allow a wider spectrum of families to benefit from strength-based resources.